social media management for st tudy inn

The positioning: A north Cornwall country pub with rooms, quietly confident food and proper hospitality.

The brief: Turn a locally loved village pub into a searchable destination for the wider Cornwall audience, drive bookings for the restaurant and rooms across the seasons, and build a feed that sounds like the people running it.

What I did:

• built the 2026 long-term social strategy and a valentine's campaign

• ran a seasonal content plan across instagram and facebook, kitchen, countryside, rooms

• rewrote captions for social search ("best sunday roast north cornwall", "things to do in cornwall")

The Takeaway: a small country pub with a locally loved reputation, now showing up to a wider cornwall audience with proper monthly momentum.

*This work was created during my time at Futureproof Cornwall and is shared here for portfolio purposes only.